Our Team

Robert Martinelli
Co-Founder and Principal
Tax Planning Team Lead

Robert Martinelli is a Certified Tax Strategist, Former  big 8 CPA and corporate CFO. 

His wake-up call came in 2000 when his ​father's estate dwindled from $1.8 million to just $147,000 after losses and inheritance taxes.

Although his father had a Stock Broker, CPA and Estate Planning Attorney, he learned two things from this experience: First, these professionals blamed his father: He was supposed to know what to do and when to do it.  And second, because they did not speak to one another, no one had a clear understanding of his parents’ financial situation or the liabilities that my brother and I would incur.  

The day he wrote those tax checks to the IRS, he made a promise that he would never let this happen to any of his clients. 

Robert takes great pride in knowing that he helps his clients eliminate taxes and build generational wealth.  

D. Scott Kenik
Co-Founder and Principal
Cash Flow and Asset Protection Specialist

D. ​​Scott Kenik began his career in the insurance industry in 1995. He then spent several years educating financial advisors at firms such as Merrill Lynch, Morgan Stanley, Prudential and many others on 401(k) plan design, and later worked at Metropolitan Life helping to develop a new retirement program.

When he founded Wealth Concepts Group, LLC, he chose to specialize in retirement planning after seeing his parents struggle with market volatility. 

His goal then—and now—is to design retirement strategies that deliver stock-market-like returns without market risk, while helping retirees create safe, dependable lifetime income streams.

Education is a cornerstone of Scott’s practice, and he has written four financial books to support that mission. His book 'No-Stress Retirement Roadmap' is an Amazon #1 bestseller.

Bruce Larsen, EA, CEP
Senior Tax & Estate Planning Strategist

Bruce Larsen is a federally licensed, IRS Enrolled Agent with more than 30 years of experience in accounting, taxation, and retirement planning. He specializes in helping individuals and families navigate the complex tax decisions that shape their long-term financial security.    

Bruce is the author of “A Concise Guide to Retirement Taxes,” a practical resource designed to help retirees and pre-retirees understand how taxes impact Social Security, retirement distributions, estate planning and legacy decisions.     

Bruce holds the Certified Estate Planner™ (CEP®) designation, with advanced training in estate planning fundamentals including living trusts, estate tax strategies, special needs and disability planning and wealth transfer coordination.   

James Dangelo

James Dangelo entered the retirement planning field after his firsthand experience with market volatility raised important questions about the limits of traditional strategies. Seeking more dependable solutions, he pursued advanced education in risk management and insurance-based planning, with a focus on how these tools can support reliable, long-term retirement income when used appropriately.    

Jim built his expertise under the mentorship of Robert Martinelli, with whom he has worked closely for many years. Through this collaboration, he developed a planning-first philosophy that emphasizes tax strategy, coordination, and the client’s full financial picture—never product-driven recommendations.    

Jim has worked as part of a coordinated advisory team, helping clients implement strategies that align with a comprehensive, tax-efficient retirement plan.   

Lisa Martinez

Case Design Specialist